COACHELLA © 2022 - ART DIRECTION, WARDROBE ASSIST, SHIRT DESIGN +
For Big Sean’s Coachella performance, we explored the concept of the “Heroe’s Journey”. The “Hero’s Journey” explores the ups and downs of Sean’s journey as a public-facing person. Through architectural landscapes, each space represents different milestones + experiences, the vision of this underdog turned champion, was to make a statement. A lot of people over the years have doubted Sean’s lyrical abilities, some even predicting he wouldn’t last long in this game but this performance sent a message that he’s here to stay. And is.
COACHELLA © 2022 - CREATIVE CONSULTANT FOR STAGE VISUALS
For Baby Keem’s performance, we explored the concept of an underwater world called the “The Melodic Blue”. The Melodic Blue is based on Mother Nature. The Melodic Blue is a place that isn’t good for Keem but he keeps getting pulled in and can’t resist. We imagined structures through 3D enviornmental builds that told a story about the journey Keem goes through.